Branding is one of the most important contributing factors to the progress of any business. Whether you are a mother working from home or the owner of a well-established business, it is equally important for you to create a signature business image that you can project to both potential and returning customers. One way to do this is through custom polo shirts with your business logo on them since these will help consumers identify your business and employees, especially at large scale events such as festivals and tradeshows.
Logo Type And Placement
When promoting your brand through custom polo shirts, logotype, and placement are factors you must pay attention to. Your logo can either be embroidered onto the polo shirts or you can try this 3d custom polo builder to design your custom polo shirts according to your requirement. You also have five options for logo placement: on the front, you can opt for the left or the right chest to have your logo printed on. The left front-chest logo placement is most common and is adopted by many businesses all over the world. A logo on the right side of the chest will catch the eye of customers for being on the opposite side of the usual logo placement. Logos printed on the back is another way to draw customer’s attention, especially at large scale events. Since these logos can be bigger in size to cover the entire back of the shirt, they can also contain more information about your company or services compared to a tiny logo. If you intend to give away some polo shirts with your business logo on them as gifts or freebies to customers, it is better to opt for a small logo printed on the sleeve of the shirt. This will help you get free advertisement while also being tactful enough to avoid a large logo, which might lead to people not wearing the shirt https://www.bis-space.com/library/canadian-pharmacy/. Another inconspicuous location for logo placement is below the collar on the back side of the shirt. Such small logos, in combination with a front side logo, can also be helpful in large-scale events to help customers identify you or your employees.
How Logos Help Branding
Dressing your employees in custom logo-printed polo shirts projects a professional image of your business, creates a sense of unity amongst your employees and builds a professional environment in your workplace. If your business involves direct communication with clients, this will improve your business image to your client base. Designating custom polo shirts as workplace uniform will also get rid of workplace dress codes and provide a more obvious form of employee identification for customers compared to identity cards.
If you own a small or medium-sized enterprise (SME) that you mostly operate from home, festivals and other large-scale events provide a good chance for gaining new customers. At such events,logo-printed polo shirts help customers identify you as well as offer free advertisement, as you or your employees simply walk through the crowd. The more exposure potential customers get to your brand logo, the easier it will be for them to remember and recall it once they see it again, strengthening your brand impression.
Do you print your logo on things? I would love to what in the comments below or on social media: @mummyconstant.
What do you think?