Every business owner knows that their company should be a presence on social media. However, it’s not as if merely having a page is going to do all that much for your business. In order for your channels to have a positive impact on your bottom line, you’ll need to build a list of followers who actively engage with your page. And that, of course, is more difficult than simply creating the page. Many businesses struggle with this side of social media because their posts are simply not engaging enough. While you’d like to think that your followers will be inherently interested in the inner workings of your company, that’s unlikely to be the case, not always, at least.