Vitamin D Day to shine spotlight on vitamin D

At the dawn of British summertime 2013, launches the UK’s first Vitamin D Day (31 March) to raise awareness about the importance of the vitamin for toddler development.

Dr Chris Steele raises a beaker to support the UK's first Vitamin D Day, created by to educate parents about the importance of the vitamin in toddlers' diets.Research from has revealed 91% of UK mums don't know the recommended daily dietary intake of Vitamin D for toddlers. To help raise awareness of the importance of vitamin D, Dr Chris Steele has joined forces with the online resource to champion the UK's first ever Vitamin D Day.

With a recent survey highlighting that the majority of UK mums (91%)i don’t know the recommended daily intake of vitamin D for toddlers, Vitamin D Day has been created to address misconceptions, and educate the nation’s parents, about the role of diet in providing the essential vitamin.

Health expert and ITV’s This Morning regular, Dr Chris Steele, who is backing Vitamin D Day, stressed the importance of dietary intake of vitamin D for toddlers. He said: “Many parents don’t know how much vitamin D is needed for the normal growth of toddler bones and teeth.

He added: “The low levels of vitamin D in toddler diets is a growing health concern and we need to ensure that our toddlers are getting the best from their diets. Presently, the average British toddler is only getting 27% of their recommended daily dietary vitamin D intake ii and the sun cannot be relied upon alone to fulfil a toddler’s vitamin D needs.”

Vitamin D Day aims to educate Brits on the food sources, like oily fish, liver and eggs, as well as foods and milks fortified with vitamin D, such as fortified breakfast cereals and Growing Up Milk, to help top-up vitamin D levels in our little ones’ diets.

To support Vitamin D Day has launched its new website which includes vitamin D rich recipes for toddlers and expert health advice and tips, as well as a vitamin D Q&A video with Dr Chris Steele.

For more information on the importance Vitamin D and toddler nutrition, visit

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Last Update: Wednesday, 9th January 2019