Couponing has become a personal challenge with shoppers over the years, and it is hardly a shock, people love to save money. Even the smallest amount counts as a win, and customers feel like they are getting value. It might be surprising to learn that couponing has been around since the 1880s! Coca Cola was, in fact, the first brand to offer coupons in 1887, and coupons have been growing in popularity amongst brands and customers alike ever since!

With couponing being a part of daily life now, let us take a look at the benefits of this practice.

Couponing Helps Save Money

Beginning with maybe the most obvious benefit, couponing helps save money. Whether you are single, or a busy family of five, saving money is always worthwhile. Parents can especially benefit from couponing, as items such as nappies, school stationery, and other essentials do not come cheap, and are also not optional!

Another tip when it comes to couponing and saving money is to use a coupon when the item is already on sale, making that coupon go a lot further!

Couponing Helps Make Splurging More Affordable

Every so often, the urge to splurge comes out, and getting that treat is even sweeter when there are savings to be made. There are plenty of coupons out there that can knock off some impressive percentages or dollars on some well-loved products, which means the splurge won’t feel all that bad when coupons are added into the mix! 

Couponing Encourages New Experiences

While it is very easy to get caught up in the excitement of coupons, it is also easy to spend money on items that you do not really need. However, if that is already in mind, there is no reason not to enjoy new things or new brands given the opportunity. Maybe one day, the usual favourite biscuits are forgone in pursuit of a ‘new to the shelf’ biscuit with a 20% off coupon. The great thing about coupons is that they are created for almost anything, so it is possible to find anything from a new cleaning brand to a new foundation, for cheaper.

Couponing Creates a Sense of Accomplishment 

Interestingly, there is a direct psychological link between positive feelings and couponing. The sense of accomplishment that someone can achieve by couponing does not go unnoticed. 

This accomplishment can range from knowing that there has been money saved where others have paid full price or a more wholesome accomplishment of saving money for more important things such as family’s needs. There is also accomplishment in knowing that maybe the less thought about items, such as an up and coming birthday gift, are more covered thanks to the frugal and sensible spending.

Couponing and Helping Others

An excellent and maybe over-looked benefit of couponing is that if there are coupons available for free items that are not needed, there is the chance to get this item for those who would. Items such as school supplies can be found for extremely cheap or free with coupons, and donating them to a local school is an excellent way of paying it forward without breaking the bank.

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Last Update: Friday, 19th June 2020