Couponing has become a personal challenge with shoppers over the years, and it is hardly a shock, people love to save money. Even the smallest amount counts as a win, and customers feel like they are getting value. It might be surprising to learn that couponing has been around since the 1880s! Coca Cola was, in fact, the first brand to offer coupons in 1887, and coupons have been growing in popularity amongst brands and customers alike ever since!
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