Advertising & Affiliate Disclosure

Last updated: 27 October 2026

Welcome to MummyConstant, a UK family travel and lifestyle website sharing family adventures, travel inspiration, home and lifestyle ideas, product reviews and everyday experiences.

Transparency is important to me. I want you to feel confident about the content you read here and understand when a brand, affiliate programme or other commercial relationship is involved.

This page explains how advertising, affiliate links, gifted products and brand collaborations work on MummyConstant.

Affiliate links

Some articles on MummyConstant contain affiliate links. These are links to products, holidays, services or retailers that may earn me a commission if you make a purchase or complete a qualifying action.

Using an affiliate link does not cost you anything extra. Any commission earned helps support the running of MummyConstant, including website hosting, content creation and the time spent researching and writing articles.

I participate in affiliate programmes, including Amazon Associates and TUI affiliate partnerships. Other affiliate programmes may also be featured from time to time.

As an Amazon Associate I earn from qualifying purchases.

Articles containing affiliate links are identified with a disclosure, and relevant links may be marked as advertising or affiliate links.

The inclusion of an affiliate link does not necessarily mean an article has been commissioned, sponsored or approved by the retailer. I may choose to recommend products or experiences independently and then provide an affiliate link for readers who would like to find out more.

Paid collaborations and sponsored content

From time to time, I work with brands, PR agencies and businesses on paid collaborations.

This may include sponsored articles, travel features, product reviews, social media content and other promotional activity.

Where payment or another commercial arrangement applies, the relevant content will be clearly identified as advertising, using labels such as Advertisement or Ad.

Some collaborations may also involve products or experiences being provided free of charge.

Commercial relationships do not change my commitment to producing useful, relevant and engaging content for MummyConstant readers.

Gifted products and experiences

Occasionally, brands or PR agencies provide products, tickets, experiences or services free of charge for potential inclusion on MummyConstant.

Where appropriate, these are identified using disclosures such as Gifted Product or Ad, depending on the nature of the relationship and any obligations involved.

Receiving a gifted item does not guarantee a positive review or recommendation. My aim is to share genuine experiences and information that readers will find useful.

Competitions and giveaways

MummyConstant occasionally hosts competitions and giveaways in collaboration with brands and PR agencies.

Prizes may be supplied free of charge by the featured brand or another promotional partner.

Where relevant, competition articles will explain that prizes have been provided by the brand. Individual competitions will also have their own entry requirements, closing dates and terms and conditions.

Editorial independence and opinions

MummyConstant includes a mixture of independent editorial content and commercial features.

Many articles are written simply because I want to share something I’ve experienced, enjoyed, discovered or found useful. These articles are not necessarily sponsored, even when they include affiliate links.

Unless otherwise stated, opinions and experiences shared on MummyConstant are my own.

I aim to distinguish clearly between independent editorial recommendations, paid advertising and other commercial relationships.

Links to third-party websites

MummyConstant contains links to external websites, including retailers, travel providers and other businesses.

I am not responsible for the content, availability, prices, terms or privacy practices of third-party websites. Prices and offers may change after an article is published.

Please check the relevant provider’s information before making a purchase or booking.

Advertising standards

MummyConstant aims to comply with applicable UK advertising and consumer protection requirements, including relevant guidance from the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) and the Competition and Markets Authority (CMA).

Commercial content and affiliate relationships are disclosed so readers can make informed decisions.