I was sent one of the new limited edition vintage jars of Colman’s mustard, firstly because hubby loves his mustard and secondly because I loved the vintage jar design that they have created to honour the 200th anniversary. It really made me think back to what the jars must of looked like on people’s tables and then it made me think about when Grandad used to threaten me with a spoonful if I said something I shouldn’t have! Oh the memories…
The new jars have been inspired by a stunning collection of vintage adverts used by Colman’s throughout the past two centuries and highlight the proud history and rich heritage of the brand
The unique designs include slogans and images from Colman’s iconic advertising campaigns. The polar bear image signifies the medicinal properties that were traditionally associated with mustard, from relieving tooth-ache to curing colds, whilst the ‘Meat needs Mustard’ and butchers image communicate the historic link between Colman’s and meat.
Colman’s was created by Jeremiah Colman at his Norwich factory in 1814. Subsequently granted the Royal seal of approval in 1866 – when Jeremiah was appointed mustard maker to Queen Victoria, it’s no surprise the iconic English mustard has earned pride of place on the great British dinner table.
Lola Danlos, Brand Manager of Colman’s comments:
“We are delighted to be launching these celebratory jars and embrace the opportunity to delve into the rich history of our brand to mark such a special milestone. These images vividly showcase the heritage of Colman’s and exude the personality so unique to this long standing family favourite.
Enjoyed for so many years, we hope the vintage labels rekindle the charming history of Colman’s and remind us all why it remains one of Britain’s most famous and loved brands today, and for many more years to come.”
The unique jars filled with Colman’s Original English Mustard will be a perfect collector’s item and a charming addition to any family meal table. Colman’s has been at the heart of British meals for two centuries, providing taste and quality that families know they can rely on.
Whether you put a fiery helping on your roast, stir generously into your gravy or lash onto your sandwich, mealtimes just wouldn’t be the same without Colman’s mustard. The jars will be available from May 2014 in all retailers with RRPs of £0.99 (100g) and £1.59 (170g).